Wine Opinions Matter

How does the wine industry know what people like and want? How do they figure out what wine best appeals to consumers, and what public relations and marketing they need to make it stand out? Through ongoing consumer and wine trade surveys, everything can be tracked right down the average age, ethnicity and personality of the average Merlot drinker. Just like thriving any other industry, the consumer matters more so than you would believe.

Wine Opinions is one tool that the wine industry uses to help gauge their wine research efforts to ensure that drinkers are getting what they want! Backed behind this online database is a professional wine research and analysis team. If you're looking into research jobs, why not settle into the wine industry? It's an ever growing industry with barely any potential to slow down or stop. Even in times of recession, people will continue to drink. (They'll just start drinking 2 buck Chuck instead).

Some of the surveys that Wine Opinions conducts are based on purchase motivation factor, dealing with type/varietal, price, brand, vintage dates, appellation, label/package. So what is your motivation for buying wines? Do you check out the pretty label or the vintage date first? Whatever it is you do, there is a reason why and research behind it.

Want to join an online wine opinion survey? If you are a member of the wine trade (wine salesman, winery employee, sommelier, etc.) then you can become a panelist. Every time you complete a survey you can be entered to win money. So let me get this straight...drink wine, write about it, and then potentially win money? If you are part of the wine trade, this is a no brainer.

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