No Wine-ing About It

My name is Rachelyn and I am a graduate student studying Public Relations at Quinnipiac University. This blog is all about WINE. Why wine? I have worked in and out of the liquor and wine industry for five years, and have become fascinated with every aspect. This blog will follow the wine industry through a public relations perspective. Like good cabernet sauvignon and cheese, this blog pairs public relations and wine perfectly.

You don't have to live in Napa Valley, California to be a part of the rapidly evolving and growing wine industry. Chances are most of you have sampled wine, whether local, national or foreign. While taking a sip of that sweet libation, most people don't stop to ponder its existence in society; from the vine through fermentation, marketing, distributing and back to their glass. Wineries are changing for the better, day by day. From marketing inexpensive (yet delicious) wines, to creating eco-conscience plastic bottles and caps, this is not the same stuffy old business that people once thought. Audiences are younger, there are more grape flavors than ever, packaging is becoming innovative and inventive, prices are decreasing, and interest is growing.


There are more than a few variables that can affect wine sales, distribution, promotion and reputation. I plan on examining many of these variables, as they relate to current trends and topics in the worldwide wine world! Many of these variables can be easily measured, in terms of crop production affected by weather or poor growth. The impact can be measured and viewed in various reports following the industry closely. Other variables can not be measured so easily, such as the marketing of certain wineries and the impact on consumers. Just like any other product, there is a business behind the bottle of wine you just uncorked (or unscrewed) just ready to be explored!