Thursday, September 16, 2010

Wine & Weight. Let Happiness Ensue.

Drink wine and gain less weight? Sounds like a really bad gimmick, doesn't it?
Well, women who consume light to moderate wine actually experience less weight gain over time. Over 20,000 healthy middle aged women, studied over 20 years, were LESS likely to gain weight than non-drinkers. The link was strongest with the consumption of red wine! (Have you noticed that I enjoy red wine yet?)

The study, done by Dr Lu Wang from the division of preventive medicine, Brigham and Women's Hospital, Boston, is the first to tie alcohol consumption by a normal weight individual to potential weight gain or obesity. Women who didn't drink ANY alcohol, gained the most amount of weight overall. Therefore, it is completely fine for any woman with a normal, healthy lifestyle to drink wine moderately.
This longitudinal trend study is a great extended study over time that suggests something every woman wants to hear! One reason why women may gain less weight, is because of the substitution of alcohol for other potentially high-carbohydrate foods. What woman hasn't skipped the large side of mozzarella stick so that she can enjoy a large glass of wine instead. It sounds good at the time, and apparently works well over time too.

If you enjoy red wine, the benefits of drinking it just keep getting better! This study does its own public relations for red wine, once again touting the benefits. There is nothing better to help promote drinking red wine than some solid research based facts.

I wonder what wineries, wine distributors, and wine advocates will say about this latest study. No doubt, we will see it popping up in the marketing of red wines all over the world. I can picture myself buying a bottle with a POS (point of sale) hung on the bottle neck saying "DRINK RED WINE- LOOK GREAT" soon enough. Let's all keep a lookout and see how well this fairs in the already positive promotion of wines.

In the mood for some great, inexpensive red wines now?

Here are some delicious red wines for under $15:
2005 Columbia Crest Grand Estates Merlot ($11)
2005 Raymond R Collection California Merlot ($15)

2006 Castle Rock Mendocino Pinot Noir ($12)
2006 Chalone Monterey County Pinot Noir ($14)
Feudo Monaci Primitivo ($5-$8)

Carpineto "Dogajolo" ($12)
Hawk Crest Cabernet Sauvignon ($14)
2005 Ravenswood Vintner’s Blend California Cabernet Sauvignon ($12)
2008 Cline Zinfandel ($11.49) --------->


** Check out some of my favorite reds **


Sit down, grab a bottle on nice pinot noir, and watch the video (guilt-free) here!
*Cheers*

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